Privacy Policy

1About this Privacy Policy

Edale Ltd. (“Edale”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and share personal data when you visit our website, contact us, enquire about our products or services, attend our events, or otherwise interact with us.

It also explains your rights under applicable data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Edale Ltd. is a British manufacturer of flexographic printing presses and related equipment. We are independently managed and are part of the wider Canon group.

Data controller: Edale Ltd.

Registered or principal business address:
Edale Ltd.
Units 1, 2 & 3, Fulcrum 5
Lavenham Business Park
Solent Way
Whiteley
Fareham
PO15 7FY
United Kingdom

Data protection contact: dpo@edale.com
Telephone: +44 (0)1489 569 230

2The personal data we collect

The personal data we collect depends on how you interact with Edale. This may include:

• Identity information: your name, job title and company.
• Contact information: your business email address, telephone number, postal address and delivery address.
• Business information: your employer, professional role, business interests and information relevant to your enquiries or relationship with Edale.
• Enquiry and communication information: the details you provide when contacting us, requesting product information, submitting an enquiry or communicating with our team.
• Event information: registration details, attendance and relevant preferences when you register for or attend an Edale event.
• Customer and transaction information: details relating to quotations, orders, deliveries, service requests and our ongoing business relationship.
• Marketing preferences: your communication preferences, consent records, opt-outs and information about your engagement with our marketing communications.
• Website and technical information: information such as your IP address, browser type, device information, pages visited and interactions with our website, subject to applicable cookie and tracking requirements.

We do not intentionally collect more personal data than is reasonably necessary for the purposes explained in this policy.

Where we request personal data through a form, we will identify which information is required and explain where providing it is optional, where applicable.

3How we collect personal data

We may collect personal data:

• Directly from you when you complete a website form, contact us, request information or subscribe to marketing communications.
• During business discussions, sales enquiries, quotations, orders and customer service interactions.
• When you register for or attend an event, exhibition, demonstration or other activity organised by or involving Edale.
• From your employer or colleagues where they provide your details in a professional context.
• From our authorised representatives, agents, distributors and business partners where relevant to our relationship with you.
• From publicly available professional sources, such as company websites and business directories, where permitted by law.
• Automatically through our website, using cookies and similar technologies where applicable.

Where we obtain personal data from another source, we will provide any information required by applicable data protection law.

4How we use your personal data

We use personal data for legitimate business purposes, including:

Responding to enquiries and providing information

To respond to requests, provide product information, arrange demonstrations, prepare quotations and communicate with you about our products and services.

Managing customer relationships

To manage orders, deliveries, service requests, technical support, customer accounts and our ongoing relationship with customers and business partners.

Sales and business development

To understand business requirements, identify relevant opportunities and communicate with business contacts about products, services and applications that may be relevant to their organisation.

Marketing and communications

To send relevant product news, company updates, invitations to events and other marketing communications where permitted by law and in accordance with your preferences.

Events and demonstrations

To manage registrations, attendance, event communications and follow-up discussions arising from our events and demonstrations.

Website operation and improvement

To maintain website functionality, understand website usage, improve content and user experience, and assess the effectiveness of our communications, subject to applicable consent requirements.

Business administration and legal obligations

To maintain appropriate business records, manage financial and contractual matters, protect our business and comply with legal and regulatory requirements.

5Our lawful bases for processing personal data

We process personal data only where we have an appropriate lawful basis under applicable data protection law.

Depending on the circumstances, these bases may include:

• Contract: where processing is necessary to enter into or perform a contract with you, or to take steps you request before entering into a contract.
• Legitimate interests: where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. These interests may include managing business relationships, responding to relevant business enquiries, developing our products and services, and improving our website.
• Consent: where you have given consent for a specific purpose, such as certain marketing communications or non-essential cookies where consent is required.
• Legal obligation: where we need to process personal data to comply with applicable law.

The appropriate lawful basis depends on the particular activity. Where we rely on legitimate interests, we consider the potential impact on individuals and their rights.

Where processing relies on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

6Marketing communications

We may send business-related marketing communications about Edale's products, services, applications, events and company news where permitted by applicable law.

Our communications may include product updates, invitations to demonstrations and exhibitions, newsletters and information relevant to your professional interests.

We will obtain consent where required by law and will respect applicable rules governing electronic marketing, including the Privacy and Electronic Communications Regulations (PECR).

Where we rely on another lawful basis for processing personal data, this does not remove any separate consent or other requirements that apply to the marketing channel being used.

You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us at dpo@edale.com.

Opting out of marketing will not prevent us from sending necessary non-marketing communications, such as information relating to an order, contract or service you have requested.

We may retain limited information on a suppression list to ensure that we respect your request not to receive further marketing communications.

7Sharing your personal data

We may share personal data where necessary for the purposes described in this policy.

Recipients may include:

Canon group companies

Edale is part of the wider Canon group. Where relevant to your enquiry, business relationship or the provision of products and services, we may share personal data with appropriate Canon group companies, including:

• Canon Production Printing Netherlands B.V.
• Canon Production Printing Germany GmbH & Co. KG.

We will share personal data only where there is an appropriate purpose and lawful basis for doing so.

Authorised representatives and distributors

We may share relevant information with officially contracted representatives, agents and distributors authorised to represent Edale in their respective territories. This may be necessary to respond to your enquiry, provide local sales support or manage an existing business relationship.

Service providers

We may use third-party service providers to support our business operations. Depending on the service, these may include website hosting providers, CRM and marketing platforms, analytics providers, event management services and IT support providers.

Where these providers process personal data on our behalf, we will put appropriate contractual and security arrangements in place.

Professional advisers and authorities

We may disclose personal data to professional advisers, regulators, law enforcement agencies or other authorities where required by law or where necessary to establish, exercise or defend legal claims.

We do not sell personal data to third parties.

Where personal data is shared with another organisation acting as an independent data controller, that organisation may process the data in accordance with its own privacy notice and applicable legal obligations.

8International transfers of personal data

Edale operates internationally and may share personal data with relevant business partners, Canon group companies and service providers located outside the United Kingdom.

Where personal data is transferred internationally, we will ensure that the transfer is permitted under applicable data protection law and that appropriate safeguards are in place where required.

These safeguards may include an applicable adequacy regulation or decision, an approved international data transfer agreement or addendum, or another lawful transfer mechanism.

You may contact us at dpo@edale.com for further information about relevant safeguards, subject to applicable legal restrictions.

9How long we retain personal data

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, contractual and reporting requirements.

Retention periods depend on the type of information and the reason it is held. For example, information relating to enquiries, customer relationships, orders, contracts and marketing preferences may be subject to different retention periods.

When personal data is no longer required, we will securely delete it or anonymise it where appropriate.

Where you opt out of marketing, we may retain the minimum information necessary to record and respect your preference and prevent further unwanted communications.

Our retention arrangements are reviewed periodically.

10Cookies and similar technologies

Our website may use cookies and similar technologies to support website functionality, remember preferences, understand website usage and, where applicable, measure marketing effectiveness.

Some cookies are necessary for the website to operate. Other cookies and tracking technologies may require your consent before they are used.

You can manage your preferences through the website's cookie settings where available.

What cookies are

Cookies are small text files that are stored on your computer, tablet or mobile phone when you visit certain web pages. We use them to understand what content you are interested in and to recognise you if you return to our website.

The cookies we use cannot harm your device, and they do not store sensitive information such as payment details.

Accepting, restricting or blocking cookies

To make full use of our website, your device will need to accept cookies (many do so by default), as certain features rely on them.

If you would prefer to restrict, block or delete cookies from our website or any other website, you can do so through your browser settings. Each browser is different, so check the “Help” menu of your browser (or your mobile phone’s user manual) to change your cookie preferences. Disabling certain cookies may affect website functionality.

We will update our cookie information to reflect the technologies actually used on the website.

11Keeping personal data secure

We take appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

Access to personal data is restricted to those who need it for legitimate business purposes. We also expect relevant third-party service providers to maintain appropriate safeguards.

However, no method of transmitting or storing information can be guaranteed to be completely secure.

12Your data protection rights

Subject to applicable law and any relevant exemptions, you may have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate or incomplete personal data.
• Request erasure of your personal data in certain circumstances.
• Restrict processing in certain circumstances.
• Object to certain types of processing, including direct marketing.
• Request data portability where the legal requirements for this right are met.
• Withdraw consent where we rely on consent as our lawful basis.
• Complain to the relevant data protection supervisory authority.

These rights are not absolute and may depend on the circumstances and the lawful basis for processing.

To exercise your rights or ask a question about how we use your personal data, contact dpo@edale.com.

We may need to verify your identity before responding. We will respond within the applicable legal time limits.

You can also complain to the UK Information Commissioner's Office (ICO):

Website: https://ico.org.uk/make-a-complaint/
Telephone: +44 (0)303 123 1113

13Third-party websites

Our website may contain links to websites operated by other organisations.

We are not responsible for the privacy practices of those websites. When you follow an external link, we recommend reviewing the relevant organisation's privacy policy before providing personal data.

14Children's privacy

Our website and products are intended primarily for business and professional audiences. We do not knowingly seek to collect personal data from children through our business marketing activities.

If you believe a child has provided personal data to us inappropriately, please contact us so that we can investigate and take appropriate action.

15Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, data processing activities or legal requirements.

The latest version will be published on our website, with the date of the most recent update shown at the top of the policy.

Where required by law, we will provide additional information or take further steps to notify affected individuals about significant changes.

16Contact us

If you have any questions about this Privacy Policy or how Edale handles personal data, please contact:

Edale Ltd
Units 1, 2 & 3, Fulcrum 5
Lavenham Business Park
Solent Way
Whiteley
Fareham
PO15 7FY
United Kingdom

Email: dpo@edale.com
Telephone: +44 (0)1489 569 230