Edale Limited will not sell, share, transfer or rent the information collected on this site other than as disclosed in this statement. You consent to Edale Limited using such information for:

  • Sending you information about its products [and services and those of its associated companies] by any means including (without limitation) email.
  • Keeping you informed of new content on the site by way of email alert, or to follow up on the interest you have shown.
  • We may also share your information with other departments within Edale Limited.
  • If you do not want your information to be used in this way, please see the provision relating to opt-out below.



We may collect, use, store different kinds of personal data about you which we have grouped together in the following data classifications:

Identity data – includes first name, last name, username or similar identifier, title and gender
Contact data – includes billing address, delivery address, email address and telephone numbers
Financial data – includes bank account, payment card details and credit history



Unless a longer retention period or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes for which it was originally collected.



This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of your personal data where there’s no compelling reason for us to keep it.

For more information on your rights or if you would like to exercise any of your rights, you are welcome to contact us at the contact details set out below.



We sometimes may use IP addresses to analyse trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use. IP addresses are not linked to any personally identifiable information.



This web site contains links to other sites. Please be aware that Edale Limited is not responsible for the privacy practices or content of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this web site.



This web site uses technological and operational procedures to protect our users’ information. When you submit personal information via the web site, this is protected both online and offline.



If we decide to change our privacy policy, we will post those changes on our Homepage so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. You will have a choice as to whether or not we use the information in this different manner. We will use information in accordance with the changed privacy policy unless you notify us that you wish to unsubscribe.



You may opt-out of receiving information from us by email or request erasure of personal data at any time by sending an email to our data protection officer (DPO) at