Embossing Machine For Labels can turn an ordinary label into a piece of three-dimensional art.
For consumers, the first part of the shopping process is done visually, and when a product on shelf first catches the eye, this “first moment of truth” can than lead to the hands-on, “stop and hold” moment. It’s at this point that the consumer uses his or her sense of touch, where a label with a tactile effect can make an impact.

Embossed labels have raised images, patterns or text that can transform what is a relatively ordinary piece of packaging to perhaps something more – suggesting that the product is more elegant or refined than its competitors. Take a wedding invitation, or a letter from an important dignitary – embossed, these pieces take on added meaning. In the labeling space, the same idea applies. Embossing is prevalent in luxury goods markets, often found on wine and perfume labels. Consumers of these products may be more susceptible to be swayed by an elegant label, being given the sense that what’s inside the bottle is something special.

From a technical standpoint, embossing machine for labels in the printing industry refers to dies pressing against the substrate and leaving an imprint, causing a raised effect on the printed surface. Thus, adding a new dimension. While many think of the wine, spirits and other luxury goods markets when considering embossing, the technique is also used in applications where aesthetics is not the key driver. For example, Braille, where a label can communicate with the visually impaired, and also some security and anti-counterfeiting labels incorporate embossing technology.

Label converters have options when it comes to embossing. The process can be done inline or offline, and serving the market with equipment and consumables are press manufacturers, finishing machine specialists, and die and tool makers.
(Copy courteous of Labels and Narrow Web)