Afsal Kottal, CEO, Phoenix Colour Technologies


Edale are British manufacturers and engineers of world-class, tailor-made flexographic printing and converting solutions for the label and carton packaging industry.
As part of their ongoing strategy to grow its Global presence, Edale is delighted to announce the appointment of Phoenix Colour Technologies as their exclusive Distributor.
Phoenix has offices in the heart of Dubai, UAE, and will cover the UAE, Pakistan, Saudi Arabia, and Qatar.

Phoenix Colour Technologies have been in the printing and packaging industry for more than 15 years. They have an extensive and impressive portfolio of global brands and an engineering team that span over 50 years of combined experience.
The knowledge and experience they have acquired over the years have been achieved through a ‘hands on’ approach, and their consultancy and solutions-based approach has helped them support their customers to achieve high quality, increased productivity and enabled them to minimise their wastage.

Darren Pickford, Sales Director, Edale, comments: We are delighted with the appointment of Phoenix Colour Technologies for the Middle East to our growing and market-leading Agent and Distributor network. Our ethos is very much aligned with Phoenix, whose vision is to become the number one trusted partner in their region for providing end to end flexographic state of the art technologies to their customers.

Edale is known for our engineering excellence and for developing innovative solutions, for the packaging industry, with our FL range of flexographic printing and converting presses. Our agent and distributor network allow us to bring a local feel and knowledge transfer to our global customers and are an integral part of our company.
We have every confidence that our combined efforts will strengthen the brand awareness and growth of flexographic technology and print expertise in this region.”

Afsal Kottal, CEO, Phoenix Colour Technologies, comments: “We were looking for innovative printing and converting solutions to propose to our customers in the region for meeting their packaging demands and hence decided to start the partnership with Edale after many months of research.

Phoenix will bring the concept of standardised and profiled colour managed workflow from pre-press, ink room and printing room to the flexo printing process and eliminates the trial-and-error method to achieve customer expectations.

Our colour managed workflow combined with Edales state of the art flexographic presses will help printers in the region to achieve optimal OEE (Overall Equipment Efficiency), by way of minimum wastage of materials, operational time and will provide the highest levels of quality and repeatability to meet the customers’ needs.”



For further information, contact: Nicola Reynolds, Edale Ltd T: +44 (0) 1489 569 250 E:

Afsal Kottal, CEO, Phoenix Colour Technologies
Afsal Kottal graduated from one of the premier technology institutes for printing and packaging, Manipal Institute of technology. He is a certified Idealliance G7, and Pantone certified Expert.
Most of their team members are print & packaging graduates with relevant certifications and experience and has been supporting printing and packaging converters last 15 years in the region.

About Phoenix Colour Technologies
Phoenix Colour Technologies provide an end-to-end solution to the flexo market by combining Hybrid Packaging Workflow, GMG Open Colour Spectral Colour Management Technology, Xrite Quality Control Systems, Kodak Flexcel NX CtP, Aniloxes, Edale Presses, Ink Room & Press Room Tools, Troika etc. to optimise ink transfer for the widest range of print conditions.

For further information, contact:
Afsal Kottal, CEO, Phoenix Colour Technologies E: