Why Flexo Print Quality Rivals Offset by Lachlan Buirds

Why Flexo Print Quality Rivals Offset


By Lachlan Buirds,Edale Managing Director

In the latest blog in our flexo series, Edale Managing Director, Lachlan Buirds writes about flexo print quality, and why it’s time for some outdated perceptions to be dismissed.

The world of carton printing is evolving rapidly. As converters seek more efficient, sustainable, and cost-effective ways to meet rising demand and shrinking lead times, flexo is stepping into the spotlight. But for some, there’s still a lingering doubt whether flexo can really deliver the same print quality as offset.

The short answer? Yes. In fact, today’s flexo presses rival offset in quality and outperform it in flexibility so it’s time to update the perception of what flexo can do.

The quality myth

For years, flexographic printing was associated with high-speed, high-volume jobs where ultimate quality took a back seat to speed and simplicity. Offset litho, by comparison, became the go-to for premium printing due to its sharp detail, and ability to handle intricate designs.

But that comparison no longer holds up.

Thanks to major technological leaps in plate imaging, servo-driven registration, tension control and drying systems, modern flexo presses – like the Edale CartonLine – have closed the gap. Print quality is now equal to, and in some cases better than, offset, particularly for short-to-medium runs, versioning and embellished cartons.

HD flexo is redefining performance

High-definition flexo plate technology is one of the main reasons behind this shift. Advanced plate imaging delivers pin-sharp resolution, smooth gradients and tight registration, even on textured or specialist substrates.

Combine this with precise servo motor control at every station and inline registration adjustment, and converters gain new levels of consistency, even across multiple jobs and substrate types. Print once, get it right first time, every time.

Edale CartonLine: Print quality without compromise

At Edale, we’ve built our reputation on pushing what flexo can achieve. Our CartonLine system, a fully integrated single-pass flexo press for cartons, is designed to meet and exceed the expectations of converters coming from offset.

That means:

  • HD flexo print modules that deliver clean, sharp, high-resolution output
  • Tight registration control across the full web width and at high speeds
  • Inline embellishment capabilities that take luxury finishes beyond what’s possible in traditional multi-pass workflows
  • Full modularity, so you can customise your press around the applications you deliver

Leaving you with premium cartons that match the visual impact of offset, without the delays, inefficiencies or setup demands.

Why flexo is the smarter investment

Quality may be the conversation starter, but it’s far from the only reason to consider a flexo press for carton production.

Modern flexo systems like the Edale CartonLine also bring several benefits:

  • Lower setup and makeready times
  • Reduced waste thanks to registration automation and inline finishing
  • Fewer machines required to achieve the same output
  • Smaller footprint, saving on space and energy
  • Greater flexibility for run lengths, substrates and embellishments

For converters feeling the pressure of labour shortages, cost volatility and demand for SKU variation, that flexibility is more than nice to have, it’s an absolute essential.

The offset switch

Still some offset carton printers remain hesitant. After all, flexo may be unfamiliar territory, and quality perception can be hard to shift.

But the reality is this. Flexo is no longer a compromise, it’s an opportunity to disrupt.

We work closely with converters moving into flexo for the first time. Our team ensures press configuration, operator training and all the required support are in place to make transition a success. And with the backing of Canon, we bring global experience and technical resource to every installation.

For those open to rethinking their production model, CartonLine gives you quality without compromise and a platform for the future.

Want to see the difference for yourself?

If you’ve been told that flexo can’t deliver the print quality your customers expect, we’d love to show you otherwise.

The Edale CartonLine is helping carton converters across the globe produce premium packaging with speed, efficiency and consistency and a price point that will make you smile!

Get in touch with the Edale team to discuss how flexo can transform your carton production, and why now is the time to make the switch.

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